Comprehensive Signage and Lighting Maintenance for Banking Facilities: Why It’s So Important
First impressions are always important when it comes to person-to-person communication. But did you know it’s just as important when you’re a bank trying to appeal to customers? In fact, a study conducted by Carnegie Mellon University found that a negative first impression could impact a financial institution’s performance for up to six years!
When a potential client is walking down the street, whether it’s intentionally toward your facility or just as a passerby, it’s important to catch their eye positively and effectively. This is best done through the power of comprehensive signage, and we’re going to tell you exactly why.
1. Identity Is Everything
Financial institutions are not exempt from society’s love for superficiality. Even though efficiency is likely your top prerogative, strategically improving your aesthetics could make all the difference when attracting clients.
Having a bright, shining sign will imprint the memory of your branding onto potential clients. When they think about getting their next loan or opening their newest credit card, your bank will automatically come to mind.
2. Signage Increases Your Professionality
Let’s face it: No one wants to enter a dilapidated building. There’s something inherently untrustworthy about old, tattered signage and lights that half-flicker. Or worse, no signage at all!
At Atlas, we provide annual cleaning and preventative maintenance services to help your financial signage look its best year-round. People associate cleanliness with professionalism, so the best way to project that professional image is to ensure your entrance is as welcoming as possible.
3. Prioritize Safety and Security
If your financial institution has outdoor ATMs, a large parking lot, or a somewhat hidden entryway, bank signage should stop being about appearance and become a conversation about safety. When you have high-quality lighting, you’re taking a step toward deterring any potential criminal activity.
Remember, your employees are handling large sums of money! You should take any action you can to protect those assets. Our team is proud to offer night watch inspections to ensure that your property is well-lit no matter the hour.
Aside from potential outside offenders, proper lighting also has another safety element: accident prevention. Low light can potentially cause serious accidents for your employees, including otherwise preventable slips and falls.
4. Protection Against Accidents
Many accidents, particularly natural disasters, happen in an instant. There’s no way to protect your business from the potential damage. But, with comprehensive maintenance programs like ours, you can get those issues fixed in a matter of hours.
When you have to wait lengthy periods of time to get your issues addressed, small fixes can become costly repairs. At Atlas, we offer 24/7 emergency sign maintenance and repair to get your bank signage back to peak performance in no time.
Ready To Upgrade Your Financial Signage?
Your bank shouldn’t have to miss out on all of the incredible benefits that come with comprehensive signage and lighting. Our team at Atlas Sign Industries has worked with countless financial institutions nationwide, and we’re ready to add you to the list! Work with us, and we’ll design an efficient and welcoming banking environment together.