Atlas debrands 500 Citi Financial locations in 2 days as the initial step for the One Main Financial conversion.

Challenge

An often overlooked part of conversions is the sign removal and repair process of the previous brand. This is a huge challenge when conversion involve regulated industries like banking and financial.

Solution

Atlas mobilized its entire Program Management team and allocated all 500 sites, relying on its own trucks and crews, as well as its network of reliable national partners.

Result

All locations were debranded in the two-day regulated window.